Perfume formed in 2000 in Hiroshima then debuted in 2002 under Universal Music Japan. produced by Yasutaka Nakata. Perfume is Japan’s most famous electropop girl group, known for their high-tech performances, futuristic sound, and mad synchronized choreography that resembles robotics. They played a significant role in introducing J-pop to a global audience, including both J-pop and K-pop with their electronic sound and innovative visuals.
Perfume has Unique types of music like electronic, futuristic, and heavily autotuned vocals and they like high-energy beats and innovative and club-inspired music. Innovative music videos advance CGI and special effects. In their live performance they often use projection mapping, holograms, and synchronized LED screens. Their shows are recognized for their dance choreography and the use of technology paired of futuristic imagery, and Perfume has become one of the most successful girl groups in Japan.
Perfume Achievements first Japanese girl group to perform at Coachella in 2019, Performed at SXSW with groundbreaking live visuals in 2015, sold out tours in the US, Europe, and Asia, worked along with brands like Mercedes-Benz, Apple, and Uniqlo, and one of the J-pop appear at the Cannes Lions Festival for their tech performances.
Most iconic song of Perfume
Here are the most iconic song of Perfume
- Polyrhythm (2007) – the song that launched their fame was included in Car 2.
- Chocolate Disco (2007) – a memorable and fun electro-pop classic.
- Edge (2008) – One of the heavier, more electronic songs they have.
- Dream Fighter (2008) – an inspiring, energetic tune.
- Laser Beam (2011) – sci-fi themed with high energy song.
Perfume has 3 members NOCCHi (のっち) real name is Omoto Ayano, KASHIYUKA (かしゆか) real name is Kashino Yuka, and A-chan (あちゃん) real name is Nishiwaki Ayaka. A-chan is the Leader, main speaker, and energetic personality, Kashiyuka is elegant, soft-spoken, and well-known for her long hair, lastly, Nocchi is known for her sharp dance, mystery, and coolness.
Perfume differs from such acts since they usually work with various singers, sometimes of radically different styles (Pharrell Williams and Paul Williams on the same Daft Punk album). The 3 members have been much more than just Perfume’s voice for more than 20 years. They have contributed their unique personalities and their dancing. To match this group’s identity, it has the most unique, iconic, and lively electronic pop dance acts ever through their visual style and live performances.
In the J-pop industry, Perfume shown that electronic music can be both mainstream and economically successful. Although they are a J-pop act to the world, many fans find their CDs at a Japanese record store under J-Electronic. Before EDM began to take over the world in 2011-2012 and started to dominate the market, many international fans discovered and fell in love with them during 2007 and 2009, when anime owned the majority of electronic music in Japan. Some fans complain that they sound too “Western”. Perfume’s international recognition is a huge declaration of ” were not anime characters, were not idols, were electronic artists from Japan” to the rest of the world.
The Controversy
In 2016, Perfume A-chan was rumored to be dating comedian Shigeo Takahashi. A- Chan (real name Ayaka Nishiwaki) is a popular electro-pop member from Perfume. They are rumored to be dating 40years old Shigeo Takahashi a comedian of the comedy duo Savanna.
Takashi is known to be a fan of Perfume, he attended Amertalk’s ” Entertainers Who Love Perfume” TV special and even chose other guests for the panel of celebrity fans. A-chan has reportedly been going backstage at Savanna’s comedy shows. Although both of their managements have denied the allegations that they are dating they state they are ” good friends”.
The rumor sparked in October 2016, The two were spotted shopping in Shinjuku Isetan in men’s section and they even took selfies with a employee at the store.
Some people criticize them for using heavy use of auto-tune and voice processing. Not all people are fans of this kind of style of music. This girl group is not a traditional idol group so they don’t follow idol rules unlike Nogizaka46 or Akb48 and their music is not for everyone because their music is more electronic.
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